Set to launch in early 2010, this portal could potentially attract substantial advertising revenue which in the long term could stop Estate Agents from advertising on property websites such as Rightmove.
Based on a similar model used in Australia, Estate Agents will be able to use pictures taken by Google’s ‘Street View’ service and map details and post them on this website for free.
And as long as it stays free, Google could become the leading property portal on the internet, namely because Estate Agents will be able to save on the cost of advertising their properties.
A spokesman for Rightmove though believes that brand visibility and logo will keep agents advertising on their website as Estate Agents are looking more to raise their brand awareness, than get more of their properties online.
For the moment, debate continues to be thick as experts consider the long term implications that Google’s decision could pose. Should it prove to be a success and existing property websites won’t be the only ones feeling the pinch. Newspapers too will be hit as consumers are given more free advertising options.
Original Article
More About the Author
Peter Franklin, Property Mentor DelegateI used to believe stocks and shares were the only way forward, yet after 15 years of property investing, neither of these can compare with the sheer velocity or impact that property investment can have on your bank account. Only with property can you truly experience the power of being in control of immediate cash flow AND capital appreciation. Stocks and shares simply cannot compete. Read more
Posts
No comments:
Post a Comment